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Sunday, 26th July
8.30 9.30 REGISTRATION & WELCOME TEA, COFFEE & JUICE
9.30 9.45 Welcome
9.45 10.30 Global Spa Trends - Rob Cowling (ONEwellness)
Placing South Africa into perspective in the global spa
economy, while addressing the latest global, spa
management, spa business and treatment trends and their
impact on the spa industry.
10.30 11.00 The World of Spas in Numbers The Value
of Statistics and Benchmarking - Celeste Peters (SA Spa
Association / TUV Rheinland)
Market intelligence is especially imperative during this
time of global economic uncertainty. Understand the
plethora of statistics which empower spa owners and
managers to immediately identify their spa's strengths,
weaknesses and opportunities to improve by comparing
their spa's performances. Such benchmarking practices
enable spas to become and remain competitive, whilst
maximising profitability.
11.00 - 11.30 TEA, COFFEE & MID MORNING SNACK
11.30 12.30 Spa Design and Beyond - Janko Schauer (Klafs
)(GERMANY)
Where does the line exist between producing world-class
spa projects without compromising the quality of design
in order to support expected Return on Investment? How
do you calculate Return of Investment on the thermal and
wet areas within a spa? Are there ways to increase
consumer demand for these experiences?
12.30 2.00 LUNCH
2.00 2.30 Innovative Team Compensation: Discover How
to Tie Performance to Compensation Peta Jane Wahl
Are you still paying your team the same old way? It's
time for a change! Learn how to implement new financial
tools and begin paying your team their true worth. This
motivational plan encourages the team to focus on their
performance, while increasing the volume per guest for
both service and retail.
2.30 3.00 Client Relationship Management and Loyalty
Programs
Every interaction counts, and every interaction is
remembered. Just as you respond to good or bad service
as a consumer, so too does each of your clients.
3.00 3.30 TEA, COFFEE & MID AFTERNOON SNACK
3.30 4.00 Power Booking Vaughan Owgan
Power Booking is a business technique to maximize your
spa's booking potential, that increases not only your
probability, as you will book more appointments, but
increases the amount of revenue from each point of
contact. Your Front Line Is Your Bottom Line!
4.00 4.30 Recession Proof Retailing
The recession has changed the rules of the retail game.
But if you think it's all about discounting, you're
playing a losing hand. Effective selling tactics include
reducing cost of goods and shrinkage, while improving
inventory turns, retail incentives, merchandising and
meeting the emotional needs of the newly pragmatic
luxury consumer
Monday, 27th July
8.30 9.30 REGISTRATION & WELCOME TEA, COFFEE & JUICE
9.30 10.30 Strategies to Navigate in Troubled Times
Robin Banks (Robin Banks & Associates)
A practical guide on how to go about looking at your
business through new eyes and develop strategies to
address the current economic situation and its impact.
10.30 11.00 New Revenue Models: Revisiting Fitness and
Club Memberships - Tony Payne (Technogym)
The growing demand for wellness amongst the worlds
population has fuelled massive growth in both the spa
and the fitness industries and lends itself to some
convergence between these two markets. We examine some
of the issue surrounding this trend and look into
opportunities for both spa and fitness operators.
11.00 - 11.30 TEA, COFFEE & MID MORNING SNACK
11.30 12.30 Developing Therapists and Spa Managers for
the Future (Panel Discussion) -
As an industry, do we have a staff retention plan and
are we focussed on ensuring our therapists are fulfilled
as they embark on their career in the spa industry? Do
we indentify and nurturing our future Spa Managers?
12.30 2.00 LUNCH
2.00 2.45 Massage: Next Step after Swedish Olivier
Aron (Massage Academy) (FRANCE)
While massage therapy may account for roughly 70% of a
spa's turn over, there still remains an untapped market.
Why product differentiation by improving the massage
menus in the spas is a key priority. How to implement it
and what are the possible strategic areas of innovation
in massage. Followed by a demonstration on Californian
Massage.
2.45 3.15 Rejuvenate you Business with High Impact
Marketing Dr Nadine de Freitas (Les Nouvelles
Esthetiques)
Like a puzzle, your business is nothing if not
organized, and with all the pieces in their places. Take
control of your marketing planning. Know how to position
your business to place advertising and get media
exposure, differentiate from your competition and
generate valuable publicity for your business that will
transfer into an expanded customer base. Structure and
clear direction on all fronts is a must to deliver the
masterpiece you envisioned.
3.15 3.30 TEA, COFFEE & MID AFTERNOON SNACK
3.30 4.30 SA Spa Association AGM
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