Your clients will almost certainly find themselves yielding to temptation. They will come to you seeking your assistance in transforming their look. Help them to choose new colours and products that will create a sublime effect and liberate their most daring fantasies. This year it is up to you to metamorphose clients into irresistibly feminine and mysterious creatures.

LET THE LIGHT SHINE!

The new light-effects make-up of the season light up the complexion and leave skin looking exquisitely radiant. Even the darkest complexions will be illuminated without looking harsh.

Textures are subtly shiny, metallic, suffused with glowing luminosity and a haze of light. Pearly, shimmering, iridescent, sparkling, glimmering make-up has never been more in fashion.

Products used on the face, eyes, lips and nails harmonise with one another, with each colour superimposed over the next, creating contrasts and highlights.

A GAME OF CONTRASTS AND SHIMMERING REFLECTIONS

Now is the time to make the most of chiaroscuro effects where light and dark come together, creating contrast and harmony, giving birth to an electric magic. The power of contrast is conveyed by this game between shadow and illumination.

Excel yourself in the art of contrast. Revel in the creation of reflections that are frosted, icy, iridescent, wet-look, metallic, pearly, sparkling, shimmering… ever changing, unexpected and infinitely seductive.

A WHIRLWIND OF PEARLY HUES

Colours virtually leap out of their packaging to unleash a whirlwind of pearly shades that vibrate under the light.

Thanks to the iridescent, glistening, metallic reflections of these pearly colours, make-up comes to life. They change colour with the face’s movements and in response to the light.

OVERLAYING AND SHADING

Textures work together, overlapping and blending together to create a infinite number of combinations in the blink of an eye.

With make-up, you have two types of products: functional (to address the basic dimensions of the face) or daring (to make it come to life with light and colour).

• Functional products: the subtle tones and natural, blending colours of these products allow you to sculpt the dimensions of the face and infuse it with light.
• Daring products: these produce strong, iridescent contrasts, which highlight the outstanding features of the face.

MAKE-UP TO TAKE YOU FROM MIDDAY TO MIDNIGHT

The light-effects make-up for Winter 2004 can be worn at midnight – to add sparkle to your evening, or midday – to add an element of mystery to your day.

It can be worn anytime but will constantly reveal a new and different facet. It is a bit like a picture of a city where the interplay of light at night time and daytime constantly changes one’s perspective.

COLOUR FLAUNTS ITSELF!

The palette of colours this year is unlimited: you will find shades that are faded and subdued, colours from opposite ends of the spectrum from pink to black, deep, intense shades as well as the most delicate hues, the warm shades of Winter, plenty of greys, splashes of mauve and violet, fiery, passionate shades… the only thing they have in common is that they all have a pearly sheen!

A FLAWLESS COMPLEXION

The complexion must be faultless. In other words, it should appear translucent, natural and without blemish. First and foremost you should even out skin tone using colour correctors thus creating a flawless backdrop. With the assistance of corrective make-up, including a foundation cream and powder to fix the colour, camouflage blemishes and imperfections as well as deep lines or wrinkles, using a brush for precision. Then apply translucent powder to set the contours of your make-up without highlighting wrinkles.

Give skin a radiant look with a beige or pinkish foundation that is light and transparent.

Reduce shine in the T-zone area by lightly dusting with some loose powder but do not apply to the cheeks – leave them to retain their natural glow. You could also opt for a luminous, pearlescent powder which gives skin a beautiful radiance and leaves it looking resplendent. Add to this luminescence by enhancing the cheeks with blusher. Lit up with a pearly glow, the blush creates a stunning effect which breathes life into the complexion, instantly giving skin the appearance of good health.

Choose a pink, mauve or brown blush… as long as it is pearly. Apply generously to the cheekbones, from the outside inwards.

And voilà, you have a flawless complexion: translucent, natural and radiant, the perfect backdrop for eyes and lips that make an impact.

IRIDESCENT EYES SHIMMER WITH COLOUR

Emphasise the eyes.

Cloaked in iridescent reflections, shimmering light, and the sparkle of precious stones, eyes appear larger than life with strong colours and heavy definition. In short, the effect to aim for is one of depth, mystery and allure.

Exercise great care when selecting your eye shadows:

• First, choose a colour scheme. This season, eyes are adorned in bewitching colours: lots of mauve, plum, violet, purple… beautiful greys, golds, bronzes, coppers, beiges and pinks…
• Next, choose your textures: frosted, shiny, iridescent, pearly, metallic, sparkling…
• Decide on the effects you wish to create: smoky, sparkling, lustrous, intense, ethereal or eye-catching, by increasing or decreasing the contrasts… there is only one imperative this season – nothing should look flat or constant, everything should be in a shimmering state of flux. That is what sets this season’s look apart.
• Choose your mode of application for your eye shadow: wet or dry. Applied dry to the eyelids you will creates a halo effect - translucent, powdery, gentle. Applied damp, the shadows on the eyes result in a look that is truly spectacular and sophisticated. But make sure, whether you have chosen a dry or a wet look, that you don’t leave lines or streaks. Blend your eye shadow in to create a layered halo effect.
• Select your application technique: brush or finger. If you opt for the latter, use the fingertips to apply eye shadow to the eyelids along the eyelashes. Use a gentle back and forth motion, starting at the inside corner of the eye and working outwards. Extend the eye shadow towards the arch of the eyebrow still using a back and forth motion to cover the eyelid.