THE LES NOUVELLES ESTHETIQUES PIERANTONI PRIX DE L’INNOVATION AWARDS 2004

The conference hall at the 34th Les Nouvelles Esthethiques Congress was bursting at the seams late on the afternoon of Sunday 28 March, when Dominique Redureau presented the 15 H. Les Nouvelles Esthetiques Pierantoni Prix de l’Innovation Awards for 2004.


ACADÉMIE SCIENTIFIQUE DE BEAUTÉ

3 AWARDS

Botorelax Treatment

“Botorelax” treatment is a wrinkle corrector that is able to act against expression lines. It smoothes and relaxes the skin, visibly reducing the appearance of expression lines and softening the face. “Botorelax” treatment is also a new salon treatment.

Bronzécran Range

The “Bronzécran” sun range is a scientific beauty in the sun concept, innovative and exclusive, adapted to “photopersonality”. It enables one to “tame” the sun.
Three effects: Prime skin beforehand with “Soleil à Boire”, protect and tan using the sun treatments, and soothe afterwards.

Bronz’Express Pro Treatment

The “Bronz’Express Pro” is a self-tanning salon treatment without UV, which guarantees your client an immediate, golden, lasting tan in just 20 minutes. The lotion, applied in spray form using a fine micro-diffusion nozzle, leaves skin with a beautiful, radiant glow that is truly sublime!

“The Innovation Award is
a fantastic tool for
showcasing a particular brand
and its products!

As far as the power of sales are concerned, the Les Nouvelles Esthetiques Pierantoni Prix de l’Innovation Award represents an incredible “boost”, as much as for prospective customers as for our agents, who await the announcement of these results every year, with much impatience.

All the awards that we have received over the past few years feature on our display plaques, as well as on the plaques of our export agents who are extremely proud of these trophies received in Paris!” says Christophe Therme.

ADVANCE BEAUTY

Cosmetime Range

“Cosmetime” succeeds in mastering time: it’s “chronocosmetics”!

The active ingredients contained in each of the eight products created specially for the face function according to a time-release system in order to be able to adapt to the skin’s own rhythm. The “Cosmetime” range works in complete synergy with the ultrasound treatments in your salons.

“We have even designed
stickers bearing the Award logo
to place on our equipment to give
it a “hallmark” stamp!

We received the Les Nouvelles Esthetiques Pierantoni Prix de l’Innovation Award for the cosmetic range that we have just launched. This is a new arena for us because, up until very recently, we specialised primarily in the design of equipment but then we decided that we wanted to develop a range of products, which would work in tandem with the technique of our apparatuses.

We are currently in the process of presenting the range to our clients and our commercial pitch is supported by the fact that we have received this award. The award lends a truly qualitative dimension to our products and instils confidence in our clients.

Furthermore, 85% of our clients are foreigners so to receive an Award issued at the Les Nouvelles Esthetiques Paris Congress is a real feather in our caps, especially where the Asian markets are concerned because they are crazy about any kind of French distinction or award,” according to Christian Penel.

ARTDECO

2 AWARDS

Natural Bronze Golden Glow & Sun Protection

“Natural Bronze Golden Glow & Sun Protection” is a sublime range of make-up that offers an instant, natural looking golden tan. It gives skin a subtle, golden shimmer and an exquisite radiance. All the products: tinted moisturiser, bronzing powder, powder brush, tinted gel and gloss, illuminate the face with incredible results.

Men Sensation from Biodroga

Products for men represent a rapidly growing sector of the cosmetics industry. Get ready to accommodate this growing demand with the “Men Sensation” range, which consists of three products perfectly suited to men’s needs: they cleanse, moisturise and soothe skin that has been irritated by shaving.

This range is backed up with treatment protocols that can only result in garnering loyal clients.

“The Innovation Award
is a fabulous sales tool!

We employ the Les Nouvelles Esthetiques Pierantoni Prix de l’Innovation Award as a powerful sales tool in all our communications with our clients. Whatever form the distinction, medal or trophy comes in, the satisfaction and pride of being recognised and rewarded is immense. All the more so when it is the rare occasion of receiving an award in our profession, such as this.

This award results in a rush of notoriety, a very obvious bonus, which not only boosts the product that has been recognised but also the brand that manufactures it,” explains Roger Meynlé.

CINQ MONDES

Rituel Royal du Siam

The new well-being treatment, “Rituel Royal du Siam” is made all the more magical because it breathes life into ancient Asiatic traditions. This ritual has been adapted to the needs of your modern day client, through a festival of flowers, fruits and tropical oils, thanks to two products:

• “Purée de Papaya”, an exfoliating, grainy shower product
• “Baume Fondant aux Noix Tropicales”, a nourishing and rejuvenating balm
“Rituel Royal du Siam” is an exceptionally creative salon treatment!

“The Innovation Award
bestows a significant amount of
prestige on its recipients!

It is one of the most powerful factors in developing our new brand: a successful Congress with demonstrations arousing people’s interest, the presentation of this Award in front of a hall jam-packed with people, lots of contacts etc. In the end, the combination of all these dynamics has ensured that we are leaving with lots of new clients,” says Jean-Louis Poiroux.

DESSANGE

2 AWARDS

Connex’+

“Connex’+” is a particularly innovative product: it stimulates the reflexes of youth, the duty of the skin’s memory. It is the first face care product to animate the skin with a new youthful energy. Thanks to the stimulation of its vital functions, skin is reborn, more resilient, firmer and more alive… almost invincible.

Phytodess Range

“Phytodess” is an amazing range consisting of 32 hair products, created to be real beauty products for the scalp and hair.

From now on, it would be inexcusable for you to neglect to recommend hair products to your clients. The choice is vast: wash-in products, clay treatments, balms, masks, sprays etc.

“This distinction validates
the investments we have made in
research, to come up with formulas
that produce better and better results.

The Les Nouvelles Esthetiques Pierantoni Prix de l’Innovation Award is a label that symbolises quality in terms of the image and development of our brand in the beauty industry because it is recognised by professionals in this sector. It also has a positive effect on other levels: for the team who develop the product, for the trainers and ground crew, and of course for the consumers. We have since incorporated the Award logo into all our communications.

The Award is made even more prestigious because it is represented by a magnificent trophy, designed by LaLique.

So, now it is up to us to make sure that our products become more and more innovative to ensure that we win the Les Nouvelles Esthetiques Pierantoni Prix de l’Innovation Award every year!” says Benjamin Dessange.

DUNALIELLA

Dunaliella Range

Dunaliella is a micro-seaweed whose habitat is in the magical waters of the Dead Sea. It has an amazing resilience. It is one of the ingredients that can be found in all of the products in the “Dunaliella” range and it does a number of spectacular things for the skin: it stimulates cellular manufacture, vitamin-enhanced nutrition and intensive hydration. The metabolic activity of the skin is improved and thus the ageing process of the skin is slowed down.

“The Innovation Award
is an endorsement!

As a new brand, we are extremely proud to have received the Les Nouvelles Esthetiques Pierantoni Prix de l’Innovation Award, which validates the product development that we have undertaken over the last two years. This recognition is also useful as a communications tool and we were well served by it last month when we launched a personalised operation with the salons,” explains Pierre-Alain Mur.

FUTURCOSMETIC

Acide Glycolique H Homme range

Simple, fast and effective in a single motion, the new product range called “Acide Glycolique H Homme” combines three essential products: a cleanser, a soothing and an exfoliator.

Your clients will be delighted with benefits they experience after using products containing glycolic acid: it normalises the exfoliation process, stimulates cellular metabolism, it is an excellent moisturising agent and a wonderful medium.

“The Innovation Award
is a boost for a product
that is revived by a brand!

That is the reason why we ensure that it features on all the certified products, as well as on all aspects of our brand’s publicity (displays, adverts etc…). And as a result, we have felt the impact it has had on the salons.

Since the Congress, the award-winning products have invited interest from beauty therapists.

While my first Les Nouvelles Esthetiques Pierantoni Prix de l’Innovation Award sits enthroned in my office, where it makes me feel warm inside whenever I look at it, the 2004 trophy is such a beautiful object that it has pride of position in my living room!” says Patricia Pitton-Terrien.


ICP

The ar457 range

The first range of professional treatments made from argan oil, “ar457”, has just been unveiled.

Argan oil is one of Mother Nature’s treasures, possessing a multitude of virtues (protective, healing, beautifying). It is ideal when the skin needs to be showered with special attention.

“ar457” is unique in terms of the richness of its composition and the expanse of its face and body range.

“It is a real validation
coming from a professional magazine,
that is respected in the country
which is the birthplace of the
cosmetics industry!

Today, enough time has passed for us for us to say that the Les Nouvelles Esthetiques Pierantoni Prix de l’Innovation Award has added significant value to our brand, taking into consideration Cosmoprof in Bologne. It is also an asset when prospecting and presenting our range to beauty salons.

This award confirms that the path we have chosen to undertake has been recognised for its true worth and offers us a position of honour, which we would not previously have been able to lay claim to,” explains Pierre-Emmanuel Saubade.

MATIS

Hydréclat apparatus and products

The “Hydréclat” apparatus combines two high performance techniques: ionophoresis and ultrasound for an authentic and visible youthful effect.

This innovative apparatus improves micro-circulation of the blood and cellular metabolism, stimulates production of collagen, increases the elasticity of the skin, enhances penetration of active ingredients etc.

The “Hydréclat” apparatus is accompanied by a very novel range of products, five gels and five serums, which have five very specific, targeted actions:

• anti-age prevention
• anti-age repair
• for sensitive, reactive skin
• for skin that is prone to oiliness
• for eyes and lips
In short, the “Hydréclat” is a totally innovative salon treatment.

“It is quite obvious that such an award
is the crowning achievement
and real recognition
of a great deal of hardwork,
which is truly gratifying.

What is more is that this year this award was a double recognition because it was awarded for the “Hydréclat” apparatus as well as for the products, which one uses in conjunction with the machine. The Les Nouvelles Esthetiques Pierantoni Prix de l’Innovation Award shows us that your recognise our worth and have added credibility to our name and that translates into the absolute confidence that our beauty therapists have in the Matis brand,” according to Robert Walock.

MEDIATRONIC

Vitasonix Skincare Apparatus

The “Vitasonix Skincare” is a micro-dermabrasion machine that enables one to stimulate the renewal of the epidermis, boost capillary and interstitial micro-circulation and maximise the potential of cellular regeneration.

Thanks to this machine, the skin’s imperfections are gradually minimised, skin becomes firmer, lines and wrinkles become less noticeable and skin starts to look younger, fresher and more radiant.

“The Innovation Award
is a much anticipated affair
as far as the Asian market is concerned
because the “Paris Congress” is an
international point of reference.

It is fantastic to receive the Les Nouvelles Esthetiques Pierantoni Prix de l’Innovation Award. The impact of it only really sinks in after the fact! After ten or so years of being participants in the Les Nouvelles Esthetiques Congress, we thought that this honour would never come to us! Given that we are a 100% export company with huge markets in the USA and Japan, this trophy, which I admire every day in my office, is really our number 1 communications tool and we exploit it to the full,” says Gabriel Bernaz.


PAYOT

2 AWARDS

Authentique range

The “Authentique” line is a new range of five anti-ageing products, which prolong the youthfulness of the skin. They succeed in effectively combating the effects of the skin’s aging by rejuvenating and fortifying skin cells.

Test results confirm the efficacy of the “Authentique” range: the appearance of wrinkles is minimised, elasticity of the skin is improved, as are the moisture levels of the skin.

Les Sensitives range

The “Les Sensitives” range has been specially created to help restore balance and calm to sensitive skin! It helps to soothe and calm sensitive skins, improving their tolerance levels, offering them protection and making them softer and more supple.

Each of the nine products in the range offer the preventative and curative solutions best suited to skins that are prone to varying degrees of sensitivity.

The two all-new products in the range, “Gommage Fondant”, an exfoliator, and “Lotion Douce”, a moisturising toner, are particularly soothing.

“This Award reinforces and validates
the public profile of our brand.

From a commercial point of view, it is an incredible sales tool for our sales force to be able to present award-winning products, which have been recognised at the most prestigious Beauty Therapy Congress internationally. In addition to that, receiving a trophy is always very gratifying to those who have participated in developing the products. A jury in charge of awarding such prizes is aware of the capabilities and competency of the laboratory that creates the products, which constitutes an additional value. These different products offer representatives of the brand, the necessary means by which to respond to the increasingly demanding expectations of consumers, which is becoming more and more important,” says Pierre Bon.

SYBARTITIC

Spajet Dermalife Hydrofusion

“Spajet Dermalife Hydrofusion” is a unique concept within the domain of slimming treatments for the face and body. The futuristic design of this device enables you to offer your clients the best spa technology available. It incorporates no less than seven major benefits:

• steam to dilate the pores
• long-wave infrared to accelerate cellular renewal and eliminate toxins
• vibro-massage to stimulate the physiological systems of the body
• aromatherapy, oligotherapy and phytotherapy aimed at slimming, draining and relaxing the body
• chromotherapy
• musicotherapy
• hydrotherapy with affusion showers

“Thank you to the jury! We are 100%
satisfied in the sense that
this really is a way of recognising
the role players in our profession.

For the award-winning items, it is definitely a label that speaks about innovation, but above all it speaks about quality and authenticity and we are using it to the fullest extent in all our commercial communications. I was very moved to go up on stage to receive the trophy and very proud to announce to the president of the American firm that we had been awarded the Les Nouvelles Esthetiques Pierantoni Prix de l’Innovation Award. Overcome with joy, he said he could not have hoped for a better reward as for him the Les Nouvelles Esthetiques Congresses symbolise THE point of reference in the beauty industry,” according to Patrick Valois.

SYGMA

Watermass Device

The “Watermass” captures the essence of the spa. It allows one to perform a palpating-rolling type of massage with affusion water jets and essential oils, which has never been done before. This allows for the following:

• mechanical action similar to palpating-rolling
• thermal effect
• hydro action
• chemical action
• relaxing effect

Slimming and well-being are united at last! The efficacy of palpating-rolling type of massage is combined with the multiple benefits of water.

“We experienced a certain degree
of narcissism! You can only be satisfied with yourself,
especially when those in the know
also extol the virtues of your equipment!

In the week following the Les Nouvelles Esthetiques Pierantoni Prix de l’Innovation Award ceremony, we put it on the front of a sign in Cosmoprof. It reassures clients that they are making the right choice. The cherry on the top was that the award has helped us to sell a lot more machines!

In Japan, the device will certainly continue to attract attention because the Asians are very fond of French award-winning products.

We are also going to make sure that we add this accolade to our website!” says Elie Piana.